Research Task Nine : Target Audience Research And Analysis

The target audience for your music magazine and accompanying website is described as "a primarily 16–25 year old middle market audience that likes to be entertained."

Your next research task is to conduct Target Audience Research And Analysis.

The media industry is highly competitive and all media texts are created with a target audience in mind.

If there isn’t an audience for your music magazine then it won’t be successful as a commercial media text. 

• Your magazine has to make money. If it is to make money, people will need to want to buy it.
• If you are to attract advertisers to your website, people need to visit it.

Research and Analysis

Media producers use audience research and analysis to find out as much as possible about their target audience and use that research to ensure their production will appeal to them.

Research is the process of finding information, while analysis is the process of evaluating and interpreting that information to make informed decisions.

TASK

Start by identifying a range of people from within your target audience profile.

These people must have an interest in listening to music and must be a mix of ages (16-25) and a mix of genders.

I suggest at least 10 people. 

You need to find out what these typical members of your target audience would want to see in a new music magazine.

This could be done through interviews, questionnaires, feedback via social media channels, etc.

Questions could cover things such as, in no particular order:

• Gender
• Age
• Favourite genres of music
• Favourite artists
• Do they buy music magazines? If so, which and why? If not, why not?
• Do they visit music magazine websites? If so, which and why? If not, why not?
• Do they go to gigs? If so, which, when and why? If not, why not?
• Where do they find out information about music? (radio, social media, etc)
• If a news music magazine was being published, what would they want to see in it?
• If a new music magazine was being published, what would make them want to buy it and/or visit its website?
• How much would they be prepared to pay for a music magazine?
• Are there any things that would encourage them to buy the first edition of a new music magazine?

The list above is not exhaustive - you may be able to think of other things that you would want to ask to find out further information.

After conducting your research, create a post titled:

Research Task Nine : Target Audience Research And Analysis

In this post, explain what you did in relation to finding out about your target audience (research) and what you learned as a result of this (analysis).

Your post could include results from questionnaires, interview questions and sample responses, etc.

Deadline

The start of our lesson on Friday 24th May (last day of term)