NEA Set Brief

INSTRUCTIONS

You will be given a set brief for your NEA

Your NEA must not reproduce an existing media product.

You must work individually on your NEA but others may act in or appear in the production and/or may operate lighting, sound, recording or other equipment under your direction.

Your NEA must only use original footage, images and/or text within your production. You must not use any found images in your NEA production

SET BRIEF : Magazines and online

Requirements of the brief

You work for an independent media production company. You have been given the task of producing the front cover and contents page of the first two editions of a new music magazine that is being launched by an independent publisher and two pages for the working website for the magazine.

The web pages must promote the new magazine to its target audience and enable fans to interact with the content.

Summary of brief requirements:

• Statement of Intent (approx. 500 words)

• Music magazine covers and contents pages: Two pages for each of the first two editions.

• Magazine distribution method: Content must be suitable for retail distribution.

• Number of web pages: One homepage and one linked page.

• Cross media production target audience: A primarily 16–25 year old middle market audience that likes to be entertained.

There must be a clear sense of branding across the two elements of the cross-media production.