Tuesday, June 4, 2024

Planning Task Two : 60 Second Pitch

 So, you have thought long and hard over your magazine's title and strapline. Now you have to pitch this to a me in what is known as a 60 Second Pitch.

What is a 60 Second Pitch?

Have you ever watched the TV series Dragons' Den? If so, you are familiar with the idea of a 60 second pitch.

In this TV programme entrepreneurs explain their idea for a new business venture to a group of very wealthy investors. 

They need to try to convince these investors to contribute funding to their idea in return for a share in the business BUT they only have a very short amount of time in which to do this.


What Should My 60 Second Pitch include?

You have been given the task of producing the front cover and contents page(s) of the first two editions of a new music magazine. 

You now need to pitch your idea for your new magazine in a short video that is, surprisingly, 60 seconds long (roughly).

You should begin by introducing yourself and the title of your film magazine, like this:

Hello, my name is (insert name) and I am here to pitch (insert name), a new music magazine aimed at a 16-25 year old mainstream audience. 

The rest of your pitch should include the following information:

  • The month in which the first edition and website will be launched
  • How often the magazine will be published (monthly / bi-monthly)
  • Price of magazine
  • The strapline for the magazine
  • What readers of your magazine and website can expect to find
  • How you will make sure that the content of the magazine and website appeal to your target audience.
You need to draft your pitch and practice it before recording yourself delivering this to camera - I suggest that you do this using your phone.

Planning Task Two

I will show you how to do the following steps in our lesson.

Step One

Save a recording of your 60 Second Pitch

Step Two

Upload your 60 second pitch to YouTube via YouTube Studio and share it to your blog. (You will need to make sure that you can access the video of your 60 Second Pitch on the device you are using to do this.)

Note: You can use your Google account to log in to YouTube as Google owns the video sharing platform.

Step Three

Rename the post on your blog with the following title:

Planning Task Two : 60 Second Pitch

Once you have shared your video, provide an explanation of the process you have gone through to create and publish your 60 Second Pitch.

Deadline

Tuesday 11th June


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